Bring your purpose to life through sport

In today’s business landscape, progressive brands understand the significance of having a strong purpose that benefits society. We believe that sport is the perfect platform to bring this purpose to life.

Sport, unlike anything else, has the ability to make a significant impact on billions of people (read: fans) around the world and across all levels of society. This impact represents significant value and offers new business models for the future. That’s why our guiding principle is: Creating partnerships for the goals.

There is compelling evidence that partnerships between sport & business, driven by a strong purpose, are proven to be more effective than traditional sponsorships. Companies that invest in purpose driven partnerships achieve better financial results, increased brand impact, more loyal customer relationships and attract and retain top talent. Creating these kinds of partnerships in/around sport is what we do best.

Teamplayers Playbook

We have compiled a Teamplayers Playbook with various effective tactics to support brands in:

• Strategic advice on bringing an organization’s/brand’s purpose to life through sport (partnerships);
• Activation strategy for existing and new sports partnerships;
• Co-creation and guidance in the development of new partnerships;
• Support and advice on fulfilling the ‘S’ of social impact in your ESG policy (read more).

Please send us a message via connect@theteamplayers.com.