Siem and Luuk de Jong were featured in Dutch newspaper de Volkskrant about their goals with sustainable clothing and their new brand 2050. “By the year 2050, the earth must be climate neutral, that’s the goal of the EU. The search for sustainable materials is a fun and interesting process.”
The brothers build this brand with Naz Kawan; founder of the textile factory ‘A Beautiful Mess’ that harnesses the talent of refugees to produce sustainable clothing: “Working together with people with refugee backgrounds also really appealed to us.”