On June 3rd the UEFA Women’s Champions League final will take place in Eindhoven. A (sold out!) game between FC Barcelona and Vfl Wolfsburg on the highest stage in European club football, but also a true source of inspiration for young girls who dream of full stadiums. And on top of this a unique opportunity to activate change.

That’s why the KNVB created a program to get more women involved in football, as volunteer, trainer, director or in any other role. Furthermore BrabantSport and More2Win set up a program called Game Of Your Life to inspire young girls and actually improve their physical and mental wellbeing

We partnered up with ROSH Studios to deliver a visually captivating infographic around the different programs. This infographic tells the story of the different ambassadors and stakeholders and also shows the ripple effect we realize. This effect shows the impact role models have on other participants of the program and their environment by spreading positive impact. That’s why we chose the slogan ‘Pass it on!’

Together, let’s make a difference and celebrate the power of women’s football!